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Enhancing Customer Engagement using CRM built with Oracle APEX


Small businesses face the challenge of effectively managing their customer interactions and relationships without access to complex and expensive CRM systems. This often leads to a lack of centralization of customer information and communication, resulting in missed opportunities and reduced efficiency. The need for a simple CRM solution that can cater to the unique requirements of small businesses has never been higher. The client from Kuwait decided to tap this opportunity and approached Maathra to develop a CRM for small businesses.

The solution - CRM using Oracle APEX

Maathra designed and developed the CRM using Oracle APEX. The CRM was designed to cater to the specific needs of small businesses and provided a comprehensive solution for managing customer interactions and sales activities. The solution was built with user-friendly interface and easy navigation, making it easy for the employees to quickly access and update customer information. The solution was also fully customizable, allowing the client to tailor it to their specific business requirements.


Tools & technologies

  • Oracle Database

  • Oracle APEX

  • Oracle Rest Data Service

  • jsPdf

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